See who is following you, what they are interested in, and how they engage with your tweets with the help of Twitter analytics. To add to this, you can monitor the success of your Twitter campaign and calculate its return on investment with the use of analytics tools.
1. Brand24
Brand24 is a social media analytics and monitoring service that focuses on Twitter.
Measuring the success of a hashtag is one of analytics’ most valuable aspects. This enables you to monitor trending topics and active groups, as well as measure the efficacy of your Twitter marketing efforts and monitor user interaction with your content.
2. Statistical Analysis of Tweets
Twitter’s built-in analytics feature is a great resource for newcomers to the digital world, and it’s available at no cost. It provides useful social analytics indicators like: that may be used to improve your Twitter performance.
3. Sprouted Gatherings
Sprout Social is an essential component of any social listening toolkit. As a social media marketing tool, it ranks among the best in use today.
There are many reports and insights available in Sprout Social that may be presented with confidence to upper management.
Use the Twitter analytics tool to:
- Recognize the most popular updates,
- Investigate what’s being discussed most frequently in relation to your brand,
- Get fresh conversation starters to increase your Twitter following.
Sprout will compile information on your social media profiles over time.
Time management is a crucial component among all other aspects. The marketing strategy may be seen in its whole with the use of a common publication schedule. You may get all the information at once. It’s a useful resource for compiling data about the competition.
An ideal social media management system for a firm with reporting requirements at the C-suite level.
4. Retweet Archive
Apart from Twitter statistics, Tweet Binder also provides event-specific services like the creation of a social media wall complete with a moderator suite. In addition, Twitter’s archived data and hashtag tracking are at your disposal.
It may also find the most appropriate influencer accounts for your marketing strategy.
5. Fifth Keyhole
Keyhole is the best app for monitoring Twitter feeds in real time. Of course, that’s not all this Twitter analytics service can do for you. Moreover, you may use the data shown on its dashboards to:
- Keep an eye on how your business is doing on various social media sites,
- Collect market data by conducting surveys,
- Keep an eye on the social media during the event,
- Keep an eye on your campaign stats,
- Discover the key opinion leaders you want to work with.
We have no analytics tools for social media. Hootsuite is essential to any comprehensive list. The market leader is best used by groups working together on social media initiatives.
7. SocialPilot
Insights about their Twitter activity, such as who is talking about them, what they are saying, and how often, may be gained with the use of this analytics tool.
In addition, SocialPilot provides a number of other tools that may be used to monitor and expand a company’s Twitter following.
8. The Twitonomy
The simplicity of using Twitonomy is one of its greatest strengths. Signing in with your Twitter credentials is the only requirement. You can do anything you want with Twitter analytics.
Twitonomy’s capacity to compare two Twitter accounts is a key feature. Checking out what accounts your rivals are using is a breeze. Not only that, but you can analyse every Twitter account in detail and monitor its success based on custom keywords.
9. FanaticAdherent
To determine your Twitter following, use Followerwonk. What I find most intriguing about the Twitter analytics tool is the “search bios” function, which allows you to learn about other people’s personal lives. Whether you’re looking for the next influencer for a marketing campaign or a contact for any other reason, you can easily locate them using our tool.
You can see how many followers you’ve acquired or lost in comparison to similar profiles. There’s also a handy graph showing the change in your number of followers that you can check out using this tool.
10. Tweepsmap
Tweepsmap is just one example of a free Twitter analytics tool that can be used to learn more about how users interact with the platform.
Tweepsmap assists users in maximising their Twitter performance by monitoring account development, follower count, and tweet output.
What can you learn from Twitter analytics programmes?
Selecting the right Twitter analytics tool can provide you with the precise information you need to achieve your business goals.
- The analytics approach you use should be determined by your specific objectives. The Twitter analytics tools will provide you insight into what works best.
- You can keep tabs on Twitter metrics like: with the help of data gathered from a monitoring service.
Your Twitter followers’ reactions (a robust Twitter analytics tool should calculate the number of likes, comments, and retweets),
- Twitter mentions of your brand (identified by the @ symbol) have a social media reach of (a figure indicating the number of individuals who may have come into touch with) your brand.
- Examining key Twitter indicators like these might help you build your brand’s recognition and visibility.
- Identify the most influential people who are publicly discussing your brand or product, and leverage their status to your benefit.
- Twitter may be used as part of a larger brand awareness campaign to help expand your business.
- You may better manage your Twitter content marketing plan with the aid of Twitter analytics tools.
- Research what hashtags are currently trending on Twitter related to your company area, and use those to inform your writing.
- To create content that will resonate with your target audience, take a look at what topics are trending on Twitter and build from there.
- Don’t ignore mentions of your company or its products.
