It was reported in a stolen presentation for businesses using TikTok that daily usage averages 89 minutes.
You can’t argue that 89 minutes isn’t too much time to spend on a resume. But, with 89 minutes to work with, firms have plenty time to pique the interest of their target demographic.
Explain TikTok
TikTok is a social networking site where users may record, edit, and share videos. Many sorts of material can shine in the spotlight of these videos, which can range in length from 15 seconds to three minutes.
How to Use TikTok?
Let’s talk about some excellent concepts for your TikTok content and some examples of it.
Video documentation of typical daily activities
People are interested in seeing how your business operates, and daily routine movies are a great way to do so.
It’s a great method to give people an inside look into your company and show them how your product or service is made. Using this advice, it is recommended that you film yourself performing your typical workday activities.
Promote material that is consistent with your brand’s ethos
Brand- or company-centric content performs best on social media and generates the third greatest return on investment (ROI). Today’s consumers also consider the social and environmental commitments of their favourite brands before making a purchase decision.
Hence, connecting with your target market on TikTok by talking about your brand’s values is a great idea. Those who share your beliefs will take note, and you may even convert them into paying customers.
Promote your staff members
Putting employees in the spotlight humanises the company and makes consumers feel more connected to the individuals who created the goods and services they value. It adds a personal touch to your company and gives your audience a glimpse into what makes your firm tick.
Instruct your listeners about material they should know
TikTok is a great platform to use if you want to inform and engage your audience about your particular field or specialty. By consistent efforts to teach and assist others, you can establish yourself as an expert in your field and have others come back to you as a reliable resource for additional information.
Make advertisements for your goods, and tease your next releases
TikTok is a great platform for generating buzz by way of product promotions or sneak peeks of impending releases. They know you have something major planned for your page, so they’ll be on the edge of their seats and checking back to see if you’ve revealed anything new.
If you want your product launch or marketing campaign to stand out more among the noise of users browsing trending topics, try tying in a related sound or hashtag.
Describe an interesting experience you have in business
Narrative videos provide a unique selling point for your company, therefore sharing them with your audience is an effective method to build a rapport with them. Your firm and the products or services you provide can be highlighted in a variety of ways, such as through the sharing of customer spotlights or success stories, outlining the lifetime of your products, or reporting on interesting industry news.
Respond to the concerns of the crowd
TikTokers frequently pose questions without being asked, so you can either use the app’s built-in Q&A function or browse your comments to make video responses.
One benefit of responding to consumer inquiries is learning more about their experiences with your company. Seeing the same questions over and again can be a sign that your website’s FAQ section needs an update or that more information needs to be provided on a certain subject.
Showcases of Products
Product presentations are a great approach to provide information about your items to your target audience. They can watch someone do it and mimic their movements rather than read a handbook and try to make sense of visuals or be spoken through it over the phone.
Connect with influential people in your niche
Working with an influencer in your industry who already has a loyal fan base is a great way to spread the word about your company and gain a foothold on TikTok. For viewers, the credibility of these collaborations is a huge plus when deciding whether or not to make a purchase.
Tips for Using TikTok in Your Company
Perhaps as a startup, you’re debating whether or not it’s worth it to sign up for yet another social media platform.
With 92% of global TikTok users taking some sort of action after watching a video and being 1.5 times more likely to instantly go out and buy whatever they saw on the platform, there is a great chance to promote your brand through its utilisation.
Tell your history
The genesis story of your small business is a great way to humanise your brand and build rapport with customers. Your viewers will gain a deeper understanding of who you are and what drives you to provide the services you provide if you create a film telling your story.
Describe the steps you take to make your goods
Providing a behind-the-scenes look into the production process for the products or services you offer excites audiences because it reveals the origins of the things they care about. It reveals the time, effort, and care that went into making your product or service, which in turn demonstrates your passion to providing value to your clients.
Incorporate popular music and hashtags
A large audience will see your videos if you use popular music and hashtags to promote your small business. When people search for a certain term or hashtag, they will view all of the related videos and may come across yours.
