The Complete Guide To TikTok Advertising

Are you contemplating promoting your company or brand via TikTok ads?

With over 800 million monthly users, this app will be a top download in 2020.

A creative and well-targeted TikTok campaign can generate great (and huge!) results, whether your goal is to generate sales, increase website traffic, or introduce a new product.

Learn all there is to know about the imaginative TikTok Ads possibilities with this comprehensive guide.

Now Introducing: TikTok Commercials

Businesses and brands can reach millions of users all over the world with the help of TikTok Ads, an effective and simple advertising platform.
Brands looking to expand their audience have a fantastic opportunity with TikTok Ads, despite the fact that they aren’t as widely used as Facebook or Instagram ads (yet!). Since so few companies and brands have yet recognised TikTok’s advertising potential, now is the time to begin using the platform.

In order to help brands and businesses succeed, TikTok Ads provides a number of one-of-a-kind tools that can be used for as little as a single day or as long as an entire year.
You can automate the production, distribution, and optimization of your ads on TikTok using the same kind of platform-based tools that are available in Instagram’s Ad Manager.

In its current iteration, TikTok Ads allows users to set either a daily or a lifetime budget. Both allow you to modify your spending as needed throughout the duration of your campaign.

Besides sex, location, age, and interest, you can narrow your focus on a specific type of person.

Create “Custom Audiences” and “Lookalike Audiences” to target people who are similar to your current customers, just like you can in Facebook and Instagram’s Ad Manager.

Let’s take a look at some actual examples of TikTok Ads. Brands and businesses can experiment with a wide range of innovative ad formats on TikTok. In your daily TikTok browsing, you’ve probably seen most of the varieties.

For those interested, here are the five distinct flavours of TikTok commercials:

Advertisements that appear within a user’s feed

  • Taking Over a Brand
  • TopView
  • Promotional Branded Hashtag Game
  • Results of Branding

We’ll dive into the various types of TikTok ads and how they can benefit your business because, with so many possibilities, it can be difficult to decide which one is best.

When you scroll down your For You page, you may notice commercial videos interspersed with user videos. These are called In-Feed Ads. In-Feed Ads on TikTok’s For You page function similarly to the advertisements you see when scrolling through Instagram Stories, if you’re familiar with that feature.
With In-Feed Ads, your imagination is the limit. Your video’s length can vary from 9 to 15 seconds, and you can include as many CTAs as you like.

It’s a huge plus that you can add a call to action to your message. Using TikTok, you can direct users to your website, app, or even a live sale.

In-Feed Ads, like any other video on your For You Page, can be quickly skipped or scrolled past. You have about two to three seconds to grab the attention of your audience before they move on.

For In-Feed Ads to be effective, they need to take up the entire screen and be enticing enough to make the user want to stay on your site.

There were In-Feed Ads for the creators’ videos on TikTok, where viewers could click the “Shop Now” button to purchase the same design from Levi’s online store.

Market Dominance Through TikTok Commercials

Upon launching TikTok, have you ever been met with an ad? Those might be Brand Takeover Ads if that’s the case.

A brand takeover ad is a video that plays in full screen when a user launches an app.

You can put your message in front of your target audience directly, making them one of the best TikTok Ad options for delivering mass brand awareness and driving direct sales.

These advertisements can be displayed in a variety of formats, including GIFs, videos, and still images, and can lead users to a landing page outside of TikTok or to a Hashtag Challenge within the app when they are accessed from the For You page.

TopView Ads on TikTok

TopView Ads are an up-and-coming form of advertising that expands on Brand Takeovers.

TopView Ads are unique because, unlike Branded Takeover Ads, they don’t immediately appear in users’ feeds upon opening the app; rather, they appear as the first post in users’ feeds after three seconds have passed.

What You Need to Know About Making a TikTok Ad

In this section, we will discuss the resources available to you to put your ads into action on TikTok now that you are familiar with the various creative advertising options available on the platform.

TikTok requires approval before you can create any ads, including In-Feed ads. It’s not a complicated procedure, just something you’ll need to remember.

TikTok Ads accounts can be requested in the following ways:

  • Go to the main page for TikTok Commercials.
  • Click “Next” after you’ve specified your country and account type in Step 2.
  • Third, you can’t use TikTok Ads everywhere just yet. Complete the form below and either click “Make a Reservation” or “Inform me of Future Updates” to be contacted about using the self-serve version of TikTok Ads, if it is available in your area.

  • Fourth, we must now anticipate additional data to be sent by TikTok. I implore you to please check your inbox, spam, and other email folders (promotions, social, junk, etc). After you confirm your email, TikTok will ask you a series of questions about your advertising and business plans. If you need further assistance, a TikTok representative will reach out to you via email after you’ve submitted the questionnaire.

Afterward, you’ll be able to log in and finish creating your account.

You can easily define your target audience, choose your bidding methods, and design your ad creative on TikTok’s self-serve platform.