Instagram is the most popular social media network for businesses—90 percent of users follow a business profile. Instagram has various dynamic & interactive features, including Stories, Reels, and IGTV. Utilizing these tools may help you get your brand in front of so many people, allowing you to reach & engage with existing and potential consumers. This article will examine each of these characteristics in detail to assist you in determining which one(s) makes the most impact on your organization.

Different Instagram Formats


Instagram Stories are a simple, quick method to share events and experiences via images & short videos (up to 15 seconds) that overlay with text, music, stickers, & GIFs. The stories auto-play in succession, presenting the spectator with one intriguing video after another. You may create short films on your smartphone or repurpose existing pictures or videos by sharing them. You may also add a swipe-up link to the webpage of your choosing for Instagram profiles with more than 10,000 followers.

Instagram Stories are located at the top of your feed and are the first thing users see when they open the application. Stories display circles, beginning with your own, and progressing to the right with the Stories of the accounts with which you engage the most. Once you’ve clicked on one Story, future ones will play in a continuous loop.

Stories are a highly engaging format that enables you to develop a stronger bond with your audience. Engage them with fun elements like polls (ask a question), quizzes, or emoji sliders.


Reels are brief movies ranging from 15 to 60 seconds in length that can include music and text. Unlike regular video postings on your feed, Reels automatically play as you scroll from one Reel to the next, providing the viewer with a continuous stream of attention-grabbing entertainment.

With the growing popularity of brief, short videos, it’s unsurprising that Instagram Reels are the app’s current trend, and Instagram promotes this type of content for users. In other words, by including Reels into the content, you will gain more Instagram reels views for your videos. The most excellent aspect about Reels is that they are visible to everyone—not just your followers—which means that your content may reach a wider audience.

Instagram Reels, made quickly and easily. You may reuse existing content (using pre-existing photos or video), add a little text if wanted, music or a voiceover over the top, a location identifier if appropriate, and a short-and-sweet description to complete the piece. Alternatively, try to keep it simple by recording a little video with your smartphone.


IGTV (Instagram Television) is a vertical style, lengthy video channel where users may produce or submit videos ranging from one to sixty minutes in length. Videos perform best when presented in their native 16:9 aspect ratio, taking up the entirety of the user’s mobile screen. IGTV videos are accessible via the IGTV tab on your Instagram profile, and there is also a standalone IGTV app.

Due to the duration of the format, IGTV enables you to keep the followers interested, thereby acquiring more Instagram TV views for your videos. These films work best when combined with high-quality instructional content—you can even incorporate them into episodes. Examples of possible themes include (but are not limited to) the following:

  • In addition to responding to your most commonly requested inquiries,
  • By gaining a better understanding of your service or product,
  • Featuring a neighborhood,
  • Through an interview, we’re able to share a local’s perspective.


Instagram’s capabilities allow your company additional format possibilities to create and customize content that the audience wants to view. By comprehending the extent of each feature—as well as the distinct advantages, restrictions, and time commitments associated with each—you may decide which to explore first.


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