While running a small company, you’re always on the lookout for methods to expand your consumer base. You could be using the standard methods to promote your business and bring in new consumers, but you might be forgetting about TikTok. TikTok is a robust platform that can help you connect with and win over new clients, with over 1 billion monthly active users and counting. We’re going to go into detail here about how your company can use TikTok to generate leads and sales.
Answering the question, “What is TikTok?”
TikTok is a mobile application for creating and sharing short films. Most entrepreneurs wrongly assume that only social media stars who promote trendy goods can make money on TikTok. There is actual money to be made on TikTok for your small business no matter what it is that you sell.
The algorithm that determines what each user of TikTok sees first and foremost reflects their interests. In compared to other digital marketing channels like Google, Facebook, Instagram, and LinkedIn, the virality features allow you to get in front of fresh audiences at reasonable prices. TikTok advertisements may be extremely cost efficient for a fraction of the price of Facebook ads.
Three-quarters of respondents aged 18 to 29 said they had given a local company their money after seeing an ad on TikTok.
To learn more about the channels used by SMEs for content distribution, we conducted a survey and discovered that 93% of respondents shared material on Facebook, while only 60% shared content on TikTok.
As a result of this disparity, small companies have a great chance to engage with a new generation of consumers and establish a strong brand on TikTok before this group begins to dominate the workforce and boost its spending power.
You may interact with other users on TikTok in two ways: naturally and by purchasing ad space. Whether you’re peddling wares or rendering services, TikTok may be a very effective marketing tool if used correctly by your small business.
The term “organic post” refers to videos uploaded on TikTok that have not been promoted financially. The easiest method to get started with TikTok is to create and share content that is relevant to your business’ specialty. Depending on the tone you want to set for your own brand, you may either hire a content writer or copywriter to craft pre-written scripts for your organic posts, or you can create them yourself. Think of organic posts as a great introduction, where readers can get a glimpse of your personality and hobbies, and use them to educate and entertain your audience in the hopes of raising awareness of your brand.
It’s excellent to grow an audience naturally via your writings, but know that it might take months. Companies can sidestep this restriction by spending money on TikTok advertisements. TikTok’s paid adverts function in the same way as those on other social media websites like Facebook and Instagram. If you want to reach a certain demographic with your ad, you need to narrow down your audience.
TikTok’s paid promotions come in three flavours:
Ads that show in the feed itself, as opposed to being displayed alongside or below the information consumers actually want to read. This format of ad is the most often used on TikTok, and it may last for up to 60 seconds. These advertisements have a sponsored tag and an option to put a call-to-action button at the bottom of the advertisement. These advertisements are fantastic because of how well they fit in with the material viewers are presently seeing.
Brand takeovers are advertisements that cover the entire screen when a user launches their TikTok app. First impressions matter, so make them count with a compelling visual and clear call to action in this opening clip. An example of a call to action (CTA) on TikTok might be a message encouraging viewers to follow a certain account or participate in a live broadcast.
Brand Takeover Explanatory Video Embedded
Rather of starting from scratch, businesses may use Spark advertisements to promote their already-existing organic videos. A company may employ spark advertisements to promote the videos that are doing the best once they have posted several films and seen which ones are the most popular.
Hashtag branding: Creating and publicising your own hashtag in the hopes that others would use it while posting videos about your company. You may raise brand recognition and crowdsource material in this way. You may get thousands of views and hits from this, and it’s used by many of the biggest companies.
Remember that the problem wasn’t with the product itself. They didn’t even bother to inquire as to customers’ preferred features. Instead, they invited customers to help spread the joy that their brand had brought to others. For successful user engagement on TikTok, you’ll need to be aware of the substantial distinction between the two strategies.