Do social media posting times still important now that most social networks use algorithm-based news feeds? In a word, yeah!
Knowing when to post on social media is helpful for digital marketing planning, and it also increases the likelihood that your material will be seen by its intended audience. Platforms still favour new material over old content, even if most news feeds are no longer organised chronologically.
Let’s examine the optimal times to share content across various social media channels.
How Often Should You Post on Social Media?
Doing even a little bit of study on this issue will show you that there is a wealth of data available. Those statistics might sometimes lead you in the complete other direction. We sifted through a mountain of papers and statistics to bring you the most relevant information for this subject. The data presented in this post came from reputable online resources including Sprout Social, Hubspot, Hootsuite, and CoSchedule. The majority of research was conducted at standard Eastern and Central time in the United States.
Please keep in mind that the data below is a mean of the optimal times for publishing. However, you should check your own statistics and keep track of what works for your particular audience to genuinely discover the optimum times to publish on social media.
The quality of your posts, rather than the frequency with which you make them, will determine the level of interaction with your audience. Examine the posts that get the most likes and shares to see what you can do more of. It might be different on other devices.
Follow along for the best-suggested posting times if you’re just getting started with your brand’s social media strategy, or if you’re searching for some new ideas.
When You Should Make a Video for TikTok
Marketers everywhere are thinking about the social media platform TikTok. Although optimal strategies for promoting TikTok have not yet been determined,
TikTok, which does not include time stamps or post timings, may therefore place less emphasis on when content is posted. films from three months ago are just as likely to appear in a stream as ones made three seconds ago, because TikTok does not report the time the films were posted.
To put your mind at ease, Influencer Marketing Hub recommends uploading to TikTok between the hours of 7:00 am and 9:00 am and again between 3:00 pm and 10:00 night.
The Ideal Instagram Posting Window
It appears that business hours are also the optimum time for brands to post on Instagram. The majority of the included social media sites have this characteristic. This may indicate that people frequently use their social media accounts to kill time during breaks at the office.
Instagram, with to features like Instagram Stories and Instagram TV, is one of the most adaptable networks when it comes to user-generated content. This gives you a wide range of options for how and when to interact with your target audience.
The most optimal times are on Friday between 10 and 11 am and Wednesday at 11 am.
Wednesday and Friday are your best bets.
Top Time to Call: 8am-4pm
Weakest Link: Sunday
Worst Time of Day: 11pm-3am
When You Should Put Up a Facebook Update
Facebook’s algorithm has been shifting over the past several years to prioritise posts from friends and family and downrank those from businesses and other sites. This doesn’t rule out the possibility of getting significant Facebook involvement, either. If you time your posts well, you may increase the number of people who engage with them and guarantee a permanent presence in your followers’ feeds.
Time and day that work best: 11-1 on Wednesdays
Best Days: Every Third and Fourth
Daily Peak Performance: Typically 9am-3pm
Weakest Link: Sunday
Time of Day: Before 7 a.m. and after 5 p.m.
When You Should Tweet Most Effectively
Unlike Facebook and Instagram, Twitter has developed in its own special way. Twitter’s newsfeed relies on time order more than any other social network’s (though it does also highlight content it thinks users would like). This emphasises the need of tweeting during busy times to avoid having your messages go unnoticed.
Wednesdays and Fridays at 9 a.m. are the best times.
The two top days are Tuesday and Wednesday.
Hours of Peak Activity: Monday through Friday, 9 a.m. to 3 p.m.
Saturdays are the worst.
Worst Time: Between 10pm and 4am
When to Update Your LinkedIn Status
It’s no secret that weekdays are prime time for posting on LinkedIn, whereas weekends see far less interaction. Lead generation and business-to-business marketing efforts benefit greatly from LinkedIn posting.
On Wednesday between 9 and 10 am and 12 pm is the optimal time.
Wednesday is the best day.
Timeframe: 8am-3pm is optimal daily
Weakest Link: Sunday
Total worst time is between 9pm and 6am