Instagram recently launched the newest feature Instagram TV or simply IGTV. It is a long-form vertical and full-screen video. Which allows Instagrammers to upload 15 seconds to 10-minute videos in length. Regular Instagram video allows users to upload only 1-minute videos, but IGTV also supports 1 hour long videos; however, this feature is only applicable for larger accounts on Instagram.
IGTV can be accessed in both Standalone Android and Ios. But still, many users like to watch IGTV videos on Instagram. IGTV offers many opportunities for businesses to enhance their Instagram marketing strategy. Similar to YouTube, IGTV lets users create channels and upload videos to attract more audiences.
In this article, we’ll share the benefits of using Instagram TV for your business.
1. Boost Visibility Of Your Brand
Instagram has proven that it is one of the effective social media platforms for business. With its new feature long-form video content IGTV offers many new ways to increase the visibility of your product and drive more traffic to your channel.
If you get more likes and views for your videos, then your content will go viral on the platform. Buy Instagram TV likes to boost your likes count immediately to your video. Research also says videos will get more engagement than regular posts on Instagram. Create compelling content that goes a long way to extend your business reach.
2. Educate And Entertain Your Audience
According to research, tutorials and demonstration videos are the most popular type of video content. And many markets are using IGTV to create long videos to entertain and educate their audience. With IGTV, you can easily market your product to a wider audience. Use Instagram TV to educate your audience about your business and services. Showcase your product on the platform and share with them who your products have changed someone’s life. Use IGTV to share an introduction of your business or launch a new product.
3. Generate More Engagement And Conversions
One of the essential benefits of video marketing is to increase your video engagement and boost your conversion rate. Without creating a usual 60 seconds video, many brands are choosing IGTV to showcase their brand creatively. The more compelling and creative your content, the better chance of getting more engagement through views, likes, comments, and shares. Also, IGTV users are allowed to insert clickable links in your video description. And boost your audience to click those like through this, you will receive more traffic to your channel.
4. Opportunities For Building Community
Posting longer videos have the potential to build relationships and connect with your audience. Through IGTV insights, you can know your audience’s interest in this, and you will be able to create engaging content to intent your audience’s attention. Creating content based on your follower’s interests helps you to receive more likes and views for your IGTV videos. Create long videos with IGTV and encourage your audience to connect with your channel.
Using IGTV & Reels For Your Business
IGTV is a free Instagram in-app creation where anyone can create long videos in their channel. Videos posted on your Instagram feed will not appear automatically on your channel. You should recreate and repurpose those videos and upload them into your IGTV channel to receive more engagement.
You can use IGTV to post product launch programs in your channel or interview an expert in your industry to improve your brand awareness among your audience. Use a 9:16 ratio for mobile viewing because this ratio makes your video more attractive. Use a relevant hashtag in the description of your video, and make sure to add some targeted keywords in your videos to improve your brand and channel visibility.
Reels are also an excellent platform to develop your business on Instagram. Now, Instagram reels are available in more than 50 countries. If you want to attract your target audience, you can create unique content to develop your brand & business. Buying Instagram reels likes which help to boost your reach on the platform and receive more engagement within a short period.